Tuesday, April 8, 2008


Today in my design class we learned about packaging. Originally packaging was born out of the need to transport food and weapons. Now much of mainstream packaging is slick propaganda... more about advertising and marketing. With all the advertising in the world, i love when i see "earth-friendly" product designs. I think it's harder to do, but much more beneficial. Some of the best solutions are truly innovative and extremely simple. Smith & Hawken's decision to use popped corn as a packing material. What could be a better packing material for a gardening product company than one that can literally be "fed to the birds"? The Japanese sometimes wrap gifts in scarfs called furoshiki, instead of wrapping paper. How conservative. There are some pretty cool wraps that i found. I think this would be a cool idea to do one Christmas... wrapping all your gifts like this. :)

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