Monday, January 12, 2009

Pepsi 2008

I know this has been in affect for two months now, but I finally saw it on the shelf today. I'm not sure what i think about it, so i'm going to pretend i'm in one of my branding classes and give it a good critique.
I think they did a good job totally distinguishing themselves completely separate from Coke. Coke owns the color red and uses a classic font, keeping them tied to their roots. Pepsi on the other hand has now made the jump to be all navy blue. It also has a very modern sans-serif font to look more hip- for the younger generation it seems (which may be good, to finally cater to different audiences). I think the contrast in these two companies was necessary, but i think Pepsi could have done a better job... it looks almost like a discount store brand.
AND... why did they mess with the logo? I heard that it's meant to reflect a smile, but it's completely different from before. The "e" in the new design reflects that of the old squiggle... so it's a little confusing there.

I'm not a big drinker of any soda, so i'm not sure why they would spend north of a million dollars on this whole rebranding. It's a little crazy if you ask me. 
sorry for the weird post... but i just had to. what does everyone else think?
this is my favorite design.


Matt, Karin, Sienna, and Sadie said...

You're funny.

Jacquelyn said...

I never notice those things. I had no idea they redid it. And I would have never noticed the "e" if you hadn't pointed it out. hmmmm... I guess it's ok. I like how it's all navy blue.

Ashley said...

I give your review an A. Great Job.

Steph and Brock said...

Brock pointed out the the new logo looks a lot like Brack Obama's campaign logo...hmmm....on accident...I don't think so ;) I guess pepsi wanted "change" as well. ;)

kt said...

Very good critique. However, I really like the new logo. I like how simple and clean it is. But I would make the "e" have a straight line and I think it would look more vintage. Nate says the new logo makes it taste better. But he also just asked me if his feet stink and put his foot in my face. I don't think his opinion should count. Ha ha.

Karin (Liechty) said...

Jennie- Ben's mission covers my area. The area he is in right now isn't over my ward or anything but he is only 10 minutes away. I feed the Sisters every Sunday and they mentioned a Proctor. I asked his name and they didn't know so I asked if he had sisters that were twins. Isn't that kind of fun? I called your mom and talked to her about it for a few minutes. I can't believe I remembered your home phone number but it was fun. The sisters took a picture of me on the phone with your mom to show him this week.